A blog (a shortened version of “weblog”) is an online journal or informational website displaying information in the reverse chronological order, with the latest posts appearing first, at the top. It is a platform where a writer or a group of writers share their views on an individual subject.
What is the purpose of a blog?
There are many reasons to start a blog for personal use and only a handful of strong ones for business blogging. Blogging for business, projects, or anything else that might bring you money has a very straightforward purpose – to rank your website higher in Google SERPs, a.k.a. increase your visibility.
As a business, you rely on consumers to keep buying your products and services. As a new business, you rely on blogging to help you get to potential consumers and grab their attention. Without blogging, your website would remain invisible, whereas running a blog makes you searchable and competitive.
So, the main purpose of a blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website.
The more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your target audience. This means that a blog is an effective lead generation tool. Add a great call to action (CTA) to your content, and it will convert your website traffic into high-quality leads. A blog also allows you to showcase your niche authority and build a brand.
When you use your niche knowledge for creating informative and engaging posts, it builds trust with your audience. Great blogging makes your business look more credible, which is especially important if your brand is still young and fairly unknown. It ensures presence online and niche authority at the same time.
6 reasons you should start a blog
Based on my personal experience, blogging has the potential to open so many doors. Some might come as a surprise, while others need no explanation.
1. To inspire your audience
Being able to inspire an audience through writing is a satisfying feeling. It makes you want to do it all the more. And when people respond to you in positive ways, you generate a portion of influence over them.
As a blogger, you can inspire people in an infinite number of ways.
Imagine using your words to inspire people to:
- Change their lives for the better
- Make their days more productive
- Create something beautiful
- Help other people
All this is achievable through the power of your blog, so use it wisely.
2. To improve your writing ability
One thing that’s self-explanatory is that starting a blog has a huge impact on your ability to write.
Starting out might feel awkward and even slightly alien. But as you get into the swing of writing, you’ll notice it getting easier. The words will flow with greater efficiency and you’ll develop a style that’s uniquely you.
Through writing often, you’ll also get a good idea of what people respond to. This stretches your creativity, helping you write more about what people love to read. And in turn, that translates into a larger audience.
3. To learn new skills
When I started blogging I did it for the fun of it. I never in a million years imagined I’d learn enough to turn writing into my full-time career.
Blogging can help you learn so many new skills and abilities. Here are some I’ve picked up along the way:
- Designing for WordPress
- Writing for different audiences
- SEO best practices
- Creating web graphics
- Email marketing
- Social media marketing
- Content management
- Website hosting
It’s not just through the act of building and managing a blog that you can learn. The content you write about also builds your knowledge.
4.To build your online brand
Along with learning new skills, the more you write about a subject, the more of an authority you become about it. Becoming an authority in your niche helps build your online brand.
By providing value to readers, you’ll soon become recognisable in the community.
You’ll be that blogger everyone goes to. They’ll know your knowledge and advice is worth the effort of seeking out.
Building your brand is a springboard for transforming your blog into something more.
5. To confront your fears
For me, blogging was an effective way for me to break out of my shell. As an anxious introvert, I found it hard to put myself out there and allow my thoughts and ideas to be heard.
Blogging gave me a platform to shout from – a way to confront my fear of being noticed. And in doing so I realised there are people out there just like me.
There are many other ways to use blogging to confront your fears. It can be used to overcome impostor syndrome and feelings of not being good enough. Writing about a topic you’re fearful of can be cathartic and help you work through those emotions.
In fact, many people use blogging as a way to aid in their struggles with mental health. This shows that a blog doesn’t always have to be a meticulously planned venture. Sometimes, it can just be a place to collect your thoughts.
6. To generate an income
This is probably the one point you’re most interested in. Yes, it is perfectly possible to earn a living through your blog, lots of people are doing it.
But while it’s possible, it’s not easy.
Those people you see making a success and a living as bloggers have been honing their craft for years. Through that time they’ve been experimenting and testing things to see what works.
And those years of hustle, go hand-in-hand with long hours of work.
Choosing a profitable niche for your blog is a good place to start. Some are easier to earn money from than others. But, selling your services via your blog requires you to build an audience targeting the people most likely to hire you.
Whichever route you go down, be prepared to work long and hard for it.
The truth about starting a blog
Starting a blog has its pros and pitfalls and no single size fits all.
When considering whether to start a blog or not, consider both sides of the argument and weigh them against your own personality, lifestyle and ambitions. See what fits you and be honest about what you really want out of the experience.
You’ll be the one doing the work and on the flip side, you’ll be the one reaping the rewards in the end.